BRANDING
BRANDING
BRANDING BRANDING
This was a freelance project I worked on for a client in Monroe, LA, who was opening a space for creatives to work, collaborate, and have a mini studio-like space of their own.
I helped build the visual identity from the ground up, starting with sketching and developing the logo, then creating supporting icons and secondary elements. I also developed the color palette and paired the typography to create a brand that felt creative, welcoming, and flexible enough to work across the space, social media, and other brand touchpoints.
The Collective
Love & Company Brand Look Book
This was a freelance project I worked on for a local photographer who was rebranding their business and social presence with a new company name. Most of the ask was similar to The Collective, but since this brand had more of a social influencer feel, we took a slightly different approach.
Instead of icons and elements like those used for The Collective, we created secondary graphic elements that could be layered into social graphics or even incorporated into the photographer’s own work.
Lowe’s Employer Brand Guidelines
During my time at Lowe’s, we had the fun opportunity to elevate our employer brand by creating a brand new set of employer brand guidelines. We spent a lot of time exploring our brand and finding graphic ways to showcase what makes Lowe’s, Lowe’s, from illustrating the iconic vest and badges to expanding our use of the gable.
I hope you enjoy looking through what our team came up with as much as we enjoyed creating it!
P.s. To fit on this webpage there are pages removed as well as the PDF file has been compressed. If you would like to view the work in it’s entirety please reach out to me.